The company said that banks and wealth management institutions are facing a rapidly changing industry landscape, as new fintech entrants and consumer technologies are simplifying how people save and invest their money. Customers now expect the majority of their financial transactions to be digital but are also demanding smart, high-touch experiences with their advisors when needed.
So the technology firm said that bankers and wealth managers must deliver modern experiences that are smart, personalized and fast to differentiate their services. Banks have always understood the importance of building best-in-class customer relationships, but often struggle to manually stitch together and correlate all of their customer data from various systems to deliver them at scale. Bankers and wealth managers need to be empowered with immediate, intelligent recommendations to meet customers’ growing expectations for speed and personalization.
Salesforce Financial Services Cloud delivers a customized CRM experience for financial institutions. Now, with the addition of Einstein Analytics for Financial Services, retail bankers and wealth managers have access to AI-powered insights and recommendations specifically tailored to their role and their customers. By bringing together data from Financial Services Cloud and other data sources, users can instantly surface actionable insights to grow their books of business and deepen client relationships, said the company.