April 13, 2021 4:46 am

Raymond deploys SAP S/4 HANA to boost FMCG business

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Raymond Group is aiming for a turnover of 1,000 crores by 2020 and to achieve this company is taking many steps including pepping up its different businesses with technology. Recently, its FMCG division, Raymond FMCG, deployed SAP S/4HANA. With this high-powered enterprise ERP software, the company aims to create a unified platform to get better visibility and improve business efficiency. Currently, the company has delpoyed SAP S/4Hana in their Personal & Home Care segment.

“Digitalisation is no longer a matter of choice but a strategic priority,” said Giriraj Bagri, President and Group CEO – FMCG, Raymond, adding that “Our vision is to become a player of choice amongst the emerging and enterprising Indian consumers for their daily lifestyle needs. With the existing SAP association, we are confident to lay a foundation, that in-turn will act as a catalyst for our future growth.”

SAP said that leveraging its platform, the Raymond will be able to meet newer market challenges, seize upcoming opportunities, reimagine their business model, and finally engage end-customers in the competitive experience. Within a month of deployment, the company has already witnessed increased efficiencies while parallelly rolling out SAP S/4HANA for its other arm – JK Helene Curtis, claimed SAP.

“Today organisations deal with large swathes of data and it was pertinent for us to look at a solution-based approach beyond products, that would help us keep pace with changing customer trends,” said Barun Mukherjee, Director-Transformation & Business Development, Raymond FMCG.

“SAP S/4HANA Platform has proven to be the right solution aiding our vision for exponential growth and making the organization future ready,” he added.

“Digital transformation involves a fundamental mindset shift at every level of the organisation. Through this conjunction with Raymond, we believe we will help carve out the brand’s digital journey while generating upsell and expansion for them to strive in today’s dynamic market,” said Subramanian Ananthapadmanabhan, Vice President, Enterprise Business, SAP Indian Subcontinent.

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