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July 28, 2021 7:35 pm
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Bsquare signs global partner agreement with Microsoft

Bsquare Corporation said that it has signed a global partner agreement with Microsoft. The agreement which has no fixed expiration date will allow Bsquare to sell Microsoft Windows embedded operating systems throughout the Americas and replaces Bsquare’s previous Microsoft OEM Distribution Agreement with respect to those territories, which expired on February 28, 2019.

The company informed that Microsoft also extended Bsquare’s existing ODA covering the European Union, the European Free Trade Association, Turkey, and Africa through June 30, 2019, at which point it will expire and not be renewed.

In 2018, Bsquare obtained 3.7% of third-party software sales from the EMEA ODA, or 3.0% of total 2018 revenue. The mid-year expiration of this agreement means that the company will reduce its planned sales and marketing investment in the EMEA related to this line of business.

According to Scott Caldwell, vice president of third-party software sales, “We are pleased that Microsoft sees value in its partnership with Bsquare and we look forward to focusing and building on that relationship.”

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