Eros Now join hands with SaaS-based digital subscription platform Vindicia
Vindicia CashBox is a SaaS-based digital subscription platform for digital goods. (Web Image)

Vindicia, an Amdocs company that deals in business-to-consumer digital services monetization said that , a over-the-top (OTT) South Asian entertainment platform has selected its SaaS-based digital subscription platform.

Currently, Eros Now offers a library of over 12,000 Indian films, music videos, TV shows, original web-series and short-format content to more than 142 million registered users and 15.9 million paying subscribers.

“This alliance with Vindicia will enhance the consumer experience and offer seamless transaction capabilities. With changing consumer dynamics, the association will also help to provide subscriber intelligence that will bring business agility to continuously boost the overall video watching experience, thus driving consumer retention, global connecting and increasing subscriber growth,” said Rishika Lulla Singh, CEO – Eros Digital.

Amdocs said that its media strategy to work with customers to deliver premium content services across multiple channels and capture a leading position in the digital economy. Vindicia CashBox is an extension of this industry and addresses the demands of OTT and Internet companies to provide enhanced digital experiences while also driving higher subscription revenue growth, said the company.

“With the continued and growing traction of our media business in the Asia Pacific region, we are thrilled that Eros Now has selected Vindicia CashBox to support all aspects of their digital subscription business requirements,” said Darcy Antonellis, head of Media, Amdocs.

“With the implementation of CashBox, Eros Now can immediately start to reallocate resources from digital services monetization to more strategic areas as they expand their offerings both within India and internationally, enabling them to more effectively sign-up new customers and retain existing ones,” said Antonellis.

Vindicia CashBox is a SaaS-based digital subscription platform for digital goods that offers data-driven insights, improved customer acquisition and ease of use for subscribers. Other benefits include scalability and reliability; big data and AI-based analysis; go-to-market flexibility; international and multiple payment options; and finance, tax and anti-fraud capabilities, claimed Amdocs.

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