With an aim to tap video services demand in 5G ecosystem, IT consulting major Tech Mahindra said it has set up a Video Integration and Engineering business unit. Naveen Kadiyala will head this unit as Global Head of ‘Video Integration and Engineering’ (VIE). The new business unit will improve company’s strategic position with several video distribution companies in the United States of America. This will also help Tech Mahindra in exploring emerging technologies to offer cutting-edge video solutions in the 5G market space.
Citing industry reports, the company said that video will account for 90 per cent of all 5G traffic mainly on account of mobile video and Over The Top (OTT) streaming services. 5G is expected to grow the global mobile media market over cellular networks from $170 billion in 2018 to $420 billion in 2028 ($124 billion in the US), a CAGR of 9.8% over 10 years. Consumer spend for video, music, and games on mobile will nearly double by 2028 to reach almost $150bn globally ($29 billion in the US). With this investment, Tech Mahindra looks to address the growing demand for content across new age media to deliver an immersive customer experience.
“The 5G revolution will unlock unprecedented opportunities in every industry vertical. The strategic establishment of a Video Integration and Engineering (VIE) platform – will help us increase our expertise in developing niche applications and services as well as cater to the exponentially growing digital video services market. The Video Engineering platform is in line with Tech Mahindra’s strategy to implement TechMNxt – the Global program designed by pre-empting and anticipating our customer’s evolving and dynamic needs,” stated CP Gurnani, Managing Director & Chief Executive Officer, Tech Mahindra.
In order to propel the growing network services portfolio, Tech Mahindra also announced the induction of Naveen Kadiyala as the Global Head of the newly established ‘Video Integration and Engineering’ (VIE).
Naveen Kadiyala, Global Head, Cable & Video, Tech Mahindra, said, “I feel extremely honoured to have been given the opportunity to head the VIE unit and to lead Tech Mahindra’s journey in the Cable and Video Integration space. I hope that my earlier experience as the CEO of Nuovo Solutions will help me in this new role and enable Tech Mahindra to produce innovative digital video products and services to meet the ever growing and changing market needs.”
As part of the TechMNxt charter, Tech Mahindra said it has a deep focus on 5G technology and is currently engaged with multiple service providers globally on their network transformation journey.
Manish Vyas, President, Communications, Media & Entertainment Business, and the CEO, Network Services, said, “As part of our TechMNxt charter focusing on next gen technologies like 5G – Network of the Future, we plan to enhance our expertise in Video Integration and Engineering to amplify our digital solution offering by enabling production, integration and distribution of video content over next gen networks. Our endeavour is to speed up the digital transformation of video for our clients and help reduce the costs and open up other revenue generation avenues for our clients and partners.”