Sasken Technologies has appointed Calvin Nichols as VP and Head of its Automotive Business to lead the company's efforts in the automotive segment. In his role, Calvin will focus on creating growth through services and software in the areas of Telematics, IVI, ADAS, and Connected and Autonomous Vehicles.

Calvin has over 25 years of diverse automotive experience having served in roles at Denso, Ford Motor Company, Visteon, Panasonic, BASF, Clarion, and Cohda Wireless in functions such as engineering, sales, marketing, and strategy. Most recently, Calvin was Head of Sales and Business Development at Veniam – an automotive networking start-up.

“For over two decades, Sasken has demonstrated great leadership and expertise as an Automotive service provider and is a preferred partner to several global leaders. In our efforts to expand our reach in this segment, we are pleased to welcome Calvin who will help us accelerate our growth trajectory. He brings the right blend of commercial, strategy, and technical skills to lead the Automotive Business at Sasken,” said Hari Haran, President – Global Sales, Marketing and Business Lines.

Calvin holds a Postgraduate degree in Business from the University of Notre Dame, an MBA from Eastern Michigan University, and a Bachelor in Mechanical Engineering from the University of Toledo.

“Software is becoming a key differentiator in automobiles, especially in the Autonomous Car and Infotainment areas. Sasken has established itself as a global expert in this space and I am excited to join the team at a time when this segment has tremendous opportunities on offer. I look forward to delivering strategic value and compelling proposition to our customers in the Automotive space,” said Calvin Nichols, VP and Head, Automotive Business.