While AI has a ton of business applications that are customer-facing, such as more personalized marketing, easier shopping and better customer service, that isn’t all that AI can do for businesses.
While AI has a ton of business applications that are customer-facing, such as more personalized marketing, easier shopping and better customer service, that isn’t all that AI can do for businesses. (Photo: Agency)

Despite being founded over half a century ago, Artificial Intelligence has recently started exploding onto the scene. AI has been around since way back in 1956, where the term was first coined, and has been gaining steam and popularity among both individuals and businesses.

While AI has a ton of business applications that are customer-facing, such as more personalized marketing, easier shopping and better customer service, that isn’t all that AI can do for businesses. Over the past few years, AI has been gaining the ability to shape the performance of business apps.

With that in mind, we are going to look at how AI is shaping app performances for businesses.  

AI Can Make the Use of Analytics and Metrics Even Better

The best decisions and choices are made by using data, and AI can help organize and use that data incredibly well.
The best decisions and choices are made by using data, and AI can help organize and use that data incredibly well. (Photo: Agency)

Business use analytics and metrics in order to gather insights on how to make better business-related decisions. The best decisions and choices are made by using data, and AI can help organize and use that data incredibly well.

While these metrics and analytics are generally used to find target markets or improve sales, they can actually be used to improve the apps and tools that employees use. Of course, AI needs data input, so by providing employee data such as name, performance, roles and more, AI can help organizations build better tools of all kinds from recruitment tools, to collaboration tools and more.

AI and Automation Can Make Apps More Secure

As technology advances and continues to get better, so do cyber criminals and those looking to hack into the very applications
As technology advances and continues to get better, so do cyber criminals and those looking to hack into the very applications. (Photo: Agency)

As technology advances and continues to get better, so do cyber criminals and those looking to hack into the very applications you use every day. In addition to hacks, downtime caused by errors or other events in your applications can lead companies to lose hundreds of thousands of dollars.

While password protecting, saving backups and practicing other good security measures is good, it’s often not good enough. Instead, you should be using AI and automation tools to monitor and manage your apps to ensure they remain up and running.

AI Can Make Business Applications and Tools More Personal

While there a lot of business-related trends in recent years, one that is as big as any is personalization. Everyone wants personalization from the apps they use, how they are marketed to, their shopping experience and more.

However, in addition to customers wanting more personalization, so do employees. Many employees are unfortunately not engaged at their place of work and one great way to increase engagement is to personalize the employee experience so they feel like a more valued member of the team. AI can help bring that to life.

This could be an app/tool that greets employees by name, remembers their preferences or gives them a unique outlook on their day or duties, or anything in between. You have a lot of information about your employees, and likely know what they are good at and what they like, using AI can help you use all of that information and create a personalized experienced digital experience that they will love.

AI Can Be Extremely Cost and Time Efficient

With AI being able to help automate a number of tasks, it frees up a lot of employee hours, which can be an indirect way to save your company some money. If AI weren’t present, IT professionals would need to monitor the performance of the apps, scope out any errors and more, which can be time consuming and monotonous. Ai can do all of that (plus more), which improves app performance in a big way.

Specifically for IT professionals and developers, this extra time they have free can be used to not only build more robust and better apps, but also makes adding features easier and more streamlined. In addition to help making your IT department’s job easier, AI can also help those in marketing, operations, customer service and more. No matter what industry your company is in, you should be looking into using AI where possible.

In conclusion, hopefully this article has helped you learn how AI is assisting in better app performances for businesses

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