ZEE Entertainment Enterprises Ltd (ZEE) said that it has secure a United States (US) Patent on a technology platform developed in the Silicon Valley at zee media lab. Built on emerging technologies like 3D Audio, Augmented Reality (AR), Virtual Reality (VR), Digital Scent, Holograms and touch, the yet to be launched platform will transform the viewers' home environment by providing an immersive experience focusing on all five senses, said the company. Apart from offering viewing experience, the platform will also enable the viewers to touch, feel, smell and experience products, with a seamless transaction (e-commerce) ecosystem.
While the five senses have not yet been deployed on a commercial scale, with the grant of the US Patent, ZEE can now make the platform available to millions of users across the world. The commercially viable prototype will be ready in the next 12 months. This emboldens ZEE's plan to target mainstream global viewers across US, Europe, Asia, China and Latin America, said the company.
The platform is empowered with 3D Audio, AR, VR, Digital scent, holograms and touch, to transform the viewers' living rooms into an immersive mode, be it a serene beach or an action-packed fight scene.
The platform is capable to not just educate the viewers about a given topic, say an internal combustion engine, but is also equipped to offer an immersive journey for the viewer right into the cylinders of the combustion engine, taking the learning experience to an altogether different level.
The platform will not just offer a 3D gaming experience but will also give the players a unique experience to feel the heat of an ongoing combat with the opponent, and even experience the smell of the battlefield.
The platform will enable the viewers to order any product which they witness being consumed or used by the lead protagonist on the screen, at the touch of a button. Viewers will be able to smell the perfume worn by their favorite actor/actress on screen and purchase the same within seconds. If the viewer owns a 3D printer, the platform is also capable of even printing the food which one watches on the screen!
The platform will also be equipped to control the viewers' home environment, right from the lights, security solutions, to heating, ventilation & air conditioning equipment, ensuring that the viewers' immersive experience while consuming content is not interrupted at any stage.
“At ZEE, we envisioned 4-5 years back, that the overall media landscape is poised to evolve at an extremely rapid pace, with content companies blending into technology companies. Hence, we started investing our time and energy in building a technology for the future, which enhances the content viewing experience by many folds. ZEE's lab in the Silicon Valley was set up in 2016 to create this robust platform, and I'm very glad that the US Patent is secured. It is a concrete step in realizing our vision of transforming ourselves from a media & entertainment powerhouse to a technology Company, offering immersive experiences,” said ZEE's Chairman, Subhash Chandra.
“We are extremely excited to offer this unique immersive experience to our viewers. Under the guidance of our visionary Chairman, we are building this unique platform which is futuristic in nature. The US Patent is a major milestone achieved in this process giving us the required level of confidence and reassurance. This is just the beginning of an extraordinary journey of transforming the viewers content viewing experience,” said Amit Goenka, CEO, Z5 Global.
ZEE Media Lab said it would continue to innovate in the Silicon Valley to work towards integrating technologies with a sheer focus on enhancing the overall viewer experience.