April 11, 2021 7:09 pm

America Movil deploys AI-based customer engagement solution in six countries

Flytxt said that telecoms giant America Movil Group has gone live with its flagship analytics and marketing automation product in six markets in Central America.

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Flytxt said that telecoms giant America Movil Group has gone live with its flagship analytics and marketing automation product in six markets in Central America. The company informed that its proprietary technology NEON-dX is being deployed by Claro Americas, a part of America Movil Group and one of the largest operators in Central America. “NEON-dX is now helping Claro better engage with millions of customers in Guatemala, Honduras, Nicaragua, El Salvador, Panama and Costa Rica,” said a statement.

Under the current deal, the product has replaced Claro’s in-house, manual tool in Central America, freeing up manpower and producing deeper, longer and more personalized relationships with customers. Apart from these six countries in Central America, NEON-dX is also being deployed in three other markets in South America, said Flytxt.

“The adoption of NEON-dX by America Movil in so many new markets is proof of the value that it creates for businesses,” said Vinod Vasudevan, , Flytxt, adding that “we are currently helping more than 100 companies across the globe to maximize the economic value of their customer data, including many of the biggest names in the telecoms industry, where NEON-dX has been proven to cut churn and increase product uptake, among other positive impacts.”

Claro is harnessing the full application of NEON-dX in Central America, including the Precision Marketer and Intent Management applications, allowing the firm to maximize the effectiveness of its customer value management (CVM) services, said the company.

Enrique Viau, Business Intelligence Manager, Claro, said: “We offer our customers an incredible portfolio of value-added services and enhanced communications so it is vital that we ensure the highest levels of engagement for them. Customer value management is a key differentiator for our industry and it is vital that we offer a consistent, seamless and personal experience across all touch points and channels. This is why we have chosen to work with Flytxt to engage intelligently with our customers in the region. NEON-dX will deliver real-time, actionable insight of customers’ needs and expectations, allowing us to be with them at every step of the customer journey.”

Flytxt client base consists of more than 100 businesses across a global network of 50 countries, including more than 60 communications service providers, such as Vodafone, MTN, Viettel, Airtel, and Zain Group.

The business’ revenue is currently growing at an annual rate of 75%. The big data analytics market alone is expected to reach $275 billion by the end of 2023 with approximately 12% CAGR from 2017 – 2023, with technology, communications, and financial services as the leading industries to adopt artificial in the next three years.

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