Vertiv to get Geist leg up in data center Rack PDU market

Vertiv acquisition of Geist will strengthen offerings for cloud, colocation and edge providers, strengthen channel

Must Read

How to choose an effective DDoS mitigation plan

There are several flavours from which to choose when selecting an effective DDoS mitigation strategy. Most enterprises opt for one of the cloud protection flavours (always-on or on-demand)

How tech bolster security of online gaming platforms

The rise of and is evident throughout the world’s financial capitals with the UK, US, and a few other European nations at the forefront

Explained: The evolving nature of cybersecurity threats

Concerns such as hacking and the presence of computer viruses have existed for decades in one form or another. As technology evolved over the years, so did the   threats themselves.

Vertiv said that it has reached an agreement to purchase Lincoln, Nebraska-based Geist, a privately owned manufacturer of Rack Power Distribution Units (PDUs) and associated data center products. Geist has a broad portfolio of data center power, cooling, monitoring, and infrastructure management products that complement Vertiv’s own line of intelligent Rack PDUs. The acquisition will add engineering and design capabilities with patented Geist technologies, expand access to the channel, and will give leg up to Vertiv in the data center Rack PDU space.

“This acquisition fits our strategy of adding complementary capabilities to accelerate growth in our key markets – , colocation and edge,” said Vertiv CEO Rob Johnson. “By adding the Geist portfolio, we further strengthen our position in the and add power management choices for our customers.”

Vertiv to acquire Geist

Geist is a global company headquartered in Lincoln, Nebraska, and has more than 250 employees. Geist president Brad Wilson will continue as manager of the business, reporting to Pat Johnson, executive vice president of integrated rack systems for Vertiv.

“This is an important day for Geist, and I am excited to work with Vertiv to grow our businesses together and find creative ways to better serve our customers,” Wilson said. “This is a great fit between two companies, with complementary technology portfolios and a shared vision for a more efficient, more secure data center.”

The announcement of the Geist acquisition comes just a week after Vertiv announced the acquisition of Energy Labs, a privately owned, San Diego-based manufacturer of direct and indirect evaporative cooling systems. “These acquisitions represent a significant investment in our business and signal our intent to pursue an aggressive strategy for growth,” Johnson said.

“Like Energy Labs last week, the acquisition of Geist adds to our strengths in technology innovation and customer-focused solutions and accelerates our growth agenda,” said Jacob Kotzubei, partner at Platinum Equity, majority owner of the Vertiv Group. “We look forward to working with our new colleagues at both companies and introducing our customers to an even more diverse, comprehensive set of solutions.”

Subscribe to receive the day's headlines from Tech Observer straight in your inbox

Leave a Reply

*The moderation of comments is automated and not cleared manually by techobserver.in. Embedding of any link and use of abusive or unparliamentary language are prohibited.
- Advertisement -

Latest in TECH

Sapience Analytics signs distribution agreement with Redington

Sapience Analytics and Redington said that they have entered into a distribution agreement where latter will resell the Sapience Vue solution through its network of over 30,000 channel partners, system integrators, and value-added resellers countrywide.
- Advertisement -SAP Hana

Related Articles