Thursday, October 28, 2021

Vertiv to get Geist leg up in data center Rack PDU market

Vertiv acquisition of Geist will strengthen offerings for cloud, colocation and edge providers, strengthen channel

Vertiv said that it has reached an agreement to purchase Lincoln, Nebraska-based Geist, a privately owned manufacturer of Rack Power Distribution Units (PDUs) and associated data center products. Geist has a broad portfolio of data center power, cooling, monitoring, and infrastructure management products that complement Vertiv’s own line of intelligent Rack PDUs. The acquisition will add engineering and design capabilities with patented Geist technologies, expand access to the channel, and will give leg up to Vertiv in the data center Rack PDU space.

“This acquisition fits our strategy of adding complementary capabilities to accelerate growth in our key markets – cloud, colocation and edge,” said Vertiv CEO Rob Johnson. “By adding the Geist portfolio, we further strengthen our position in the PDU industry and add power management choices for our customers.”

Vertiv to acquire Geist

Geist is a global company headquartered in Lincoln, Nebraska, and has more than 250 employees. Geist president Brad Wilson will continue as manager of the business, reporting to Pat Johnson, executive vice president of integrated rack systems for Vertiv.

“This is an important day for Geist, and I am excited to work with Vertiv to grow our businesses together and find creative ways to better serve our customers,” Wilson said. “This is a great fit between two companies, with complementary technology portfolios and a shared vision for a more efficient, more secure data center.”

The announcement of the Geist acquisition comes just a week after Vertiv announced the acquisition of Energy Labs, a privately owned, San Diego-based manufacturer of direct and indirect evaporative cooling systems. “These acquisitions represent a significant investment in our business and signal our intent to pursue an aggressive strategy for growth,” Johnson said.

“Like Energy Labs last week, the acquisition of Geist adds to our strengths in technology innovation and customer-focused solutions and accelerates our growth agenda,” said Jacob Kotzubei, partner at Platinum Equity, majority owner of the Vertiv Group. “We look forward to working with our new colleagues at both companies and introducing our customers to an even more diverse, comprehensive set of solutions.”


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