Media tracking and analysis app launched in India by Concept BIU

Concept Business Intelligence Unit (BIU) has launched a mobile app based on iOs and Android that will allow companies to track their news coverage.

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Concept Business Intelligence Unit (BIU) has launched a mobile app based on iOs and Android that will allow companies to track their news coverage. Concept BIU is a firm that monitors news on a company, its competitors and the industry across several platforms.

Company claims that it has over 300 clients from across 140 industries who can now view scanned print media articles in the app and share them on multiple social media platforms directly from the app. “This in turn will help communication professionals in sharing important news with the senior management and other stake holders with greater ease,” said Concept BIU.

“We believe in customer centric innovation and the BIU apps are a logical extension of the changing media habits of our clients. With growing concern for reputation management, consumption of news on-the-go and sharing across multiple platform is an important edge our clients will get with this app,” stated Ankoor Choudharri, Sr Vice President, Concept BIU.

The Concept BIU informed that its app offers value added services that include press release impact reports and flagging of negative news on a priority basis to enable the clients to plan and take timely, informed decisions. It also provides interactive media dossiers shared at the end of every month highlighting critical parameters like top stories, key journalists, quantitative analysis, as well as the entire month’s compilation of company, competition and industry specific articles.

“In today’s rapidly changing environment, news monitoring across all media channels is critical for all organisations. It is not only important to get the relevant buzz in the media but also to analyze or audit the PR efforts viz-a-viz the competitors to gain and maintain the leadership stature in the industry. In order to keep clients abreast with relevant information regarding policy, industry or competition, the app’s easy to use interface allows the subscribers to not only search and download news but also to get analytic reports on the go,” added Choudharri.

is a and analysis platform.  It tracks all major news outlets in print, online & electronic on a national and regional level and currently covers over 1,100 publications. The platform covers over 1000 companies from 140 different industries across 40 cities in India which includes the tier 2 and 3 cities as well, said company.

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