December 6, 2020 6:28 am

Tech like AI, and VR are augmenting India’s evolving R&D prowess: Adobe

New age disruptive technologies like Artificial Intelligence, Machine Learning, Virtual Reality are fostering a culture of entrepreneurship, innovation, design thinking and is augmenting India’s evolving R&D prowess, said Adobe.

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Advancements in new age disruptive technologies like , , Virtual Reality are now being looked upon as value propositions by businesses. This is fostering a culture of entrepreneurship, innovation, design thinking and is augmenting India’s evolving R&D prowess, said India.

US-based design giant Adobe said that it has consistently prioritised the amalgamation of creativity, experience, design and intelligence to deliver expectational experiences. “Our unified AI and ML platform, Adobe Sensei today powers more than 100 capabilities in our products across clouds. Innovations like Sensei are a result of our R&D talent in India and across the globe joining forces to tackle the most complex experience challenges. Adobe India R&D center stands strong as an integral pillar of Adobe’s global innovation agenda,” said Shanmugh Natarajan, Managing Director – Adobe India & Vice President – Products.

Company is of the view that 2017 witnessed India transition into the second wave of digitisation with initiatives like Aadhar integration, eKYC, adoption of digital signatures, etc. “Benefitting from the digital maturity infused by these initiatives, India is steadily evolving into an ‘Experience Economy’. Housing the world’s youngest millennial population, the need for personalised and seamless experiences in India is levitating. The competency of delivering compelling digital experiences is now a key barometer of success for progressive businesses,” said Natarajan.

Adobe said that 2018 is set to see an intuitive and holistic integration of next-gen technologies in everyday lives. “Adobe will continue making substantial investments in new age tech to ensure delivery of compelling experiences that will help amplify design thinking, human intelligence, and fuel a culture of creativity. In 2018, we aim to empower everyone who has a story to tell and help redefine parameters of business success of the digital age,” said Natarajan.

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