December 5, 2020 1:23 am

Eyes on $124.1 billion opportunity in GCC, Cisco to open innovation centre in Dubai

To catalyse its stride into Gulf market, Cisco will open an innovation and experience centre in Dubai, said David Meads, Vice President, Middle East and Africa, Cisco.

Must Read

How AI monitoring can make your business smarter and better

(AI) makes it feasible for machines to learn from experience, adapt to new inputs, and perform human-like tasks.

Why cybersecurity threats have increased during Covid-19 pandemic

Cybersecurity industry has never had more significant task to carry out than guarding strategic associations and businesses from digital assaults during the coronavirus pandemic

How to choose an effective DDoS mitigation plan

There are several flavours from which to choose when selecting an effective DDoS mitigation strategy. Most enterprises opt for one of the cloud protection flavours (always-on or on-demand)

To catalyse its stride into Gulf market, will open an innovation and experience centre in , said company’s Vice President, Middle East and Africa, David Meads. While speaking at an event on Thursday, Meads said that the innovation centre will be the first-of-its-kind worldwide, combining innovation capability with a customer experience centre.

Cisco has already established customer experience centres in Europe, the United States and in the Asia-Pacific region. The Middle-East customer experience centres will focus on new like Internet of Things (IoT) and digitisation among others. “It’s targeted at being able to showcase to our customers and our partners what digitisation means to the public sector, what it might mean in education, healthcare, retail and finance,” he said. “It’s a statement of our intent and how important the region is.”

Cisco innovation centre in Dubai

UAE and Saudi Arabia are two of the 16 countries in which Cisco is currently undertaking a country digital acceleration (CDA) strategies. For this purpose, the company has partnered with the government, industry and academia, informed Meads. The to be launched innovation centre will serve as a hub to showcase what is possible with digital transformation and IoT, build solutions with partners and startups; Invest and partner with startups, accelerators, and universities, said Cisco.

Earlier Cisco had announced that as part of its CDA program it would be partnering with Saudi authorities to identify potential opportunities that include developing national IT infrastructure, accelerating business innovation, stimulating start-ups and enhancing the research and education sectors. Earlier in the year, the company conducted an analysis of the Saudi public and private sector which found a $124.1 billion value opportunity over the next 10 years – representing an additional 0.27 percent GDP growth.

Subscribe to receive the day's headlines from Tech Observer straight in your inbox

Share your views

*The moderation of comments is automated and not cleared manually by techobserver.in. Embedding of any link and use of abusive or unparliamentary language are prohibited.
- Advertisement -

Latest in TECH

Related Articles