Tuesday, August 3, 2021

Cisco to pitch segment routing, ‘video-aware networking’ at IBC 2017

At IBC in Amsterdam this week, Cisco is showcasing how networking solutions such as segment routing can offer significant benefits to delivering multiplay services, including video to any screen, said company.

Network technology giant will pitch for segment routing and ‘video-aware networking’ at IBC 2017. “At IBC in Amsterdam this week, Cisco is showcasing how networking solutions such as segment routing can offer significant benefits to delivering multiplay services, including video to any screen,” said company.

Cisco which is one of the market leader in segment routing deployments, and have more than 20 global customers, will be sharing its expertise to let service providers understand and explore the possibilities for segment routing with IP video service deployments and evolve to “video-aware networking,” said networking giant.

“Segment routing is an important step to help video operators simplify how the network and applications adjust to real-time data. It is a flexible, scalable way of doing source routing, where applications, including video, can determine their own paths in the network in order to provide the superior experiences operators want to offer their customers,” Cisco said.

“The speed at which many customers want to deploy new video services exceeds their network abilities, and that’s where we come in,” stated Conrad Clemson, senior vice president and general manager, Service Provider Platforms and Applications, Cisco. “Our customers can count on Cisco as a trusted partner for IP transformation, helping to lead the disruption of the industry through technology innovations. We have designed the best -scale, video-aware networking foundation that can get new services to market faster and simplify how to manage and deliver superior experiences to their subscribers.”

Company informed that it is building a simplified, automated, and virtualized network platform based on software, systems, silicon, and services which will service providers and media and web companies worldwide to reduce costs, speed time to market, help secure their networks, and sustain profitable growth.

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