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Technology has helped elevate marketing across industries to a whole new level with the creation of a new category in the marketing landscape, MarTech.
Real estate sector tryst with technology: Proptech is disrupting every aspect of construction business
Technology has disrupted almost every facet of the real estate business today. However, the creation of the core product is and will remain the most important aspect of this business, and advanced technologies are certainly playing a major role there.
The real estate technology is the force currently having the largest impact on the sector. The investment in proptech per year has increased from $60 million to over $12 billion, says Camber Creek partner Jake Fingert.
Reflecting India's 71 year-long independence one can't miss the dream of affordable housing for all. But has it really taken off beyond marketing hype?
Owing to high competition, over supply and tight margins, real estate developers in Asia-Pacific (APAC) are increasingly embracing new technologies, known as PropTech.
As part of a strategy to liquidate its fragmented real estate assets, German engineering giant Siemens has sold its Worli office property for Rs 610 crore to Whispering Heights Real Estate Pvt Ltd.