Wednesday, December 8, 2021

Tag: Digital Video Market Consumer Behavior

The report reveals a particularly steep decline over the past year in the percentage of India’s consumers who prefer to view TV shows on TV sets. That percentage dropped 78 percent, from 47 percent to 10 percent. (Photo/Agency)

Computer and smartphone overtake TVs as preferred devices for watching TV shows, says Accenture

Accenture says that global online survey of 26,000 consumers in 26 countries reveals that consumers increasingly prefer to watch TV shows on devices such as laptop and desktop personal computers and smartphones.
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