Tag: Digital Advertising

Digital advertising spend is about 16% of the total ad-spends in India which is estimated to be Rs 59,000 crore

Digital Advertising market in India to reach Rs 12,046 crore by December 2018: Report

Digital advertising spend is about 16% of the total ad-spends in India which is estimated to be Rs 59,000 crore
Adobe, Digital Advertising, Adobe Advertising Cloud, AppNexus, Brian O’Kelley

Adobe to make digital advertising more honest, marketers can see ad expenses at a site level

Advertisers buying inventory through AppNexus via Adobe Advertising Cloud will enjoy full visibility into fees at a site level, including a regular accounting of the portion of their budget that reaches specific end publishers.
India today has 234 million Indian language users online, compared to 175 million English users. And, this base "will continue to grow at 18% annually to reach 534 million in the next four years. 9 out of 10 new Internet users coming online today will be an Indian language user," said the report. (Infographic/Google-KPMG)

Indian language users to rule Internet in India: Google-KPMG report

According to a report from search giant Google and consulting firm KPMG India, the Indian language users have overtaken over English language on the Internet in India.
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