Thursday, June 13, 2024
-Advertisement-
Education Sabha
Education Sabha
Education Sabha
Education Sabha
HomeNewsStartupsEarth Rhythm raises $1.2 million seed round from Anicut Angel Fund

Earth Rhythm raises $1.2 million seed round from Anicut Angel Fund

Follow Tech Observer on Google News

Gurugram-based personal care startup Earth Rhythm has raised $1.2 million in seed funding from Anicut Angel Fund, the equity arm of Anicut Capital.

Google News

Gurugram-based personal care startup has raised $1.2 million in seed from , the equity arm of Anicut Capital. The company said that the seed funding will help it to strengthen its efforts in R&D, product development, clinical trials, marketing, and team expansion.

Founded in 2019 by a Father-Daughter Duo, Harini and Sivakumar, startup offers products in skincare, haircare, body & bath and makeup categories. The company claims to have recorded growth in revenue in May 2021 with a 4X jump as compared to last year. Being a digitally native brand, the majority of revenues (75%) comes directly from the D2C website. The company also partners with third-party websites like , , and others, which contributes up to 25% of the company's revenue.

Harini Sivakumar, Founder & CEO at Earth Rhythm said: “We are thrilled to see the confidence of our early investors reinforced during this round. In the long-term, Earth Rhythm envisions helping Indians who are curious and want to understand more about their skin so they can make the right decisions. Not just now, but for its ever-changing needs.

“We are privileged and delighted to partner with Harini, Sivakumar, and the entire Earth Rhythm team as they march ahead in their mission to re-imagine the cosmetic market for Indians. We have been extremely impressed by Earth Rhythm's product innovations, growth trajectory and customer love – all early signs that Earth Rhythm is destined to become India's first homegrown brand that invests in science and independent clinical trials for ecological balance”, said Ashvin Chadha, Co-founder, Anicut Angel Fund.

Get the day's headlines from Tech Observer straight in your inbox

By subscribing you agree to our Privacy Policy, T&C and consent to receive newsletters and other important communications.
Tech Observer Desk
Tech Observer Desk
Tech Observer Desk at TechObserver.in is a team of technology reporters led by a senior editor who brings latest updates and developments from the world of technology.
- Advertisement -
Education Sabha
Education Sabha
Education Sabha
Education Sabha
- Advertisement -Education Sabha
- Advertisement -EmpowerFest 2024
- Advertisement -
- Advertisement -ESDS SAP Hana

Subscribe to our Newsletter

83000+ Industry Leaders read it everyday

By subscribing you agree to our Privacy Policy, T&C and consent to receive newsletters and other important communications.
- Advertisement -

We may have been late to Cloud, but fully prepared for AI era: Cisco CEO Chuck Robbins

"When the cloud era hit, we perhaps were not as prepared as we should have been. I will tell you today, as this AI era begins, we are very, very prepared," Cisco CEO Chuck Robbins said at Cisco Live 2024.

RELATED ARTICLES