To reach out to customers in a more prompt way, the Indian Railway Catering Tourism Corporation (IRCTC), said that it will be rolling out push notification services soon.
The push notification technology powered by next-generation technology is likely to help IRCTC target its customers in a segmented notification by showing relevant product-related information to the subscribers who opted for the service.
For this service, IRCTC has tied up with MoMagic Technologies to provide push notification services for its customers. Using this technology, IRCTC will be able to reach out to its customers instantly with information about its new corporate train launches, catering services as well as promote its various travel, tourism, and ticketing-related services.
All customers of IRCTC will be now able to subscribe to this special push notification service free of cost and will be able to get the latest updates about the existing and upcoming products and services of the company.
Push notifications clickable pop-up messages that appear on mobile users' browsers irrespective of the device they are using. These notifications serve as a quick communication channel allowing companies to convey messages, offers, and other related information about products to the customers.