Key Points
- PRAMA launches iDADA Q2i 3MP Wi-Fi camera for home and small office security
- Camera features 350-degree rotation and AI-powered human tracking
- Product supports local storage up to 512GB with remote app monitoring
PRAMA, an Indian video security company, has launched iDADA, a new brand focused on smart home security products, with its first offering being the Q2i 3MP Wi-Fi smart camera targeting homes, offices, retail spaces and small office setups.
The camera delivers 3MP resolution video, which the company describes as ‘Super HD clarity’, and features 350-degree rotation to reduce blind spots in monitored spaces. The device includes what PRAMA calls ‘intelligent AI human auto-tracking’, a feature that automatically detects human movement, locks onto the person and rotates to follow their activity.
Additional features include motion and noise detection alerts, infrared night vision for low-light conditions and two-way audio communication through a built-in microphone and speaker. Users can monitor footage remotely through the iDADA PRO application, available on Google Play and the App Store, the company said.
The camera supports local storage of up to 512GB through memory cards, allowing recordings to be saved directly on the device rather than requiring cloud storage. A privacy shutter covers the lens when activated through the app’s sleep mode.
Manufacturing and market focus
An iDADA spokesperson said the company is positioning its manufacturing infrastructure near Mumbai to scale production for what it expects will be growing demand for wireless security devices.
“We anticipate that the integration of localised AI and cellular IoT into everyday consumer electronics will shift from a luxury to an absolute baseline requirement for modern smart spaces,” the company said.
The company said its research and development efforts will focus on what it described as ‘secure cloud-hybrid ecosystems’ and simplified AI-enabled device architectures. Cloud-hybrid systems allow data to be processed both on the device itself and on remote servers, potentially offering faster response times for security alerts while maintaining backup storage.
The iDADA camera portfolio is being distributed through authorised retail networks and system integrators across India. The company has not disclosed pricing for the Q2i model.
By the numbers
Key figures from this story- 3MP
- Camera video resolution
- 350 degrees
- Camera rotation coverage
- 512GB
- Maximum local storage supported
PRAMA has positioned iDADA specifically for the consumer and small business segment, distinct from larger commercial security installations. The target markets include residential homes seeking remote monitoring capabilities, small retail establishments requiring basic surveillance and home office setups where users want to monitor spaces during work hours.
The product launch comes as demand for connected home security devices continues to grow in urban India, driven by increasing smartphone penetration and improved home internet connectivity. The wireless nature of Wi-Fi cameras eliminates the need for complex wiring installations, making them accessible to users without technical expertise.
Your Questions, Answered
What is the iDADA Q2i camera resolution?
The iDADA Q2i delivers 3MP resolution video, which the company describes as Super HD clarity for clear security footage.
Does the iDADA camera require cloud storage?
No, the camera supports local storage up to 512GB through memory cards, allowing recordings to be saved directly on the device.
What is the AI tracking feature on the iDADA Q2i?
The camera automatically detects human movement, locks onto the person and rotates to follow their activity, providing continuous coverage without manual adjustment.
Where can the iDADA camera be purchased in India?
The camera is available through authorised retail networks and system integrators across India. Pricing has not been disclosed.
