Key Points
- Noise launches NoiseFit Diva Araya, its first ceramic smartwatch priced at ₹4,999
- Watch features 60 precision-set stones and SOS with live location tracking
- Available in three strap options: ceramic, metal and mesh
Noise on Monday launched the NoiseFit Diva Araya, a ceramic smartwatch aimed at women, priced at ₹4,999. The device is the company’s first ceramic wearable and features 60 precision-set stones, an AMOLED display and safety features including SOS with live location tracking.
The launch marks Noise’s entry into jewellery-inspired wearables, a segment the Gurugram-based company said has been underserved in the Indian market. The Diva Araya is available in three strap variants: ceramic, metal and mesh, all with 18mm straps.
Amit Khatri, co-founder of Noise, said the company aimed to combine aesthetics with functionality. “Diva Araya marks a significant step in our journey, bringing meaningful innovation to segments that have long been overlooked,” Khatri said. “We’ve combined jewellery-inspired aesthetics with advanced wellness and safety features.”
Design and Build Quality
The Diva Araya uses a metal case with a crystal-studded finish. The ceramic strap variant offers a high-gloss, scratch-resistant surface, while metal and mesh options provide alternatives for different preferences.
The watch features an AMOLED display, a screen technology that produces deeper blacks and more vibrant colours than standard LCD panels. The display reaches up to 850 nits of brightness, which the company said makes it readable in direct sunlight. Users can choose from over 100 cloud-based and customisable watch faces.
Health and Safety Features
The device includes heart rate monitoring, SpO₂ tracking, which measures blood oxygen levels, sleep analysis and stress monitoring. It also offers overnight skin temperature tracking, a feature that monitors body temperature changes during sleep to provide insights into health patterns.
For women, the watch includes a menstrual cycle tracker with phase-wise guidance. The SOS feature allows users to send their live location to emergency contacts, a function Noise said was designed for situations such as late-night commutes or solo travel.
Connectivity and Smart Features
The Diva Araya supports Bluetooth version 5.3 and includes Bluetooth calling, which allows users to make and receive phone calls directly from the watch when connected to a smartphone. Additional features include an AI voice assistant, music control, camera control, notifications and a find-my-phone function.
The watch is compatible with devices running iOS 11.0 and above or Android 9.0 and above. Noise claims the device offers up to five days of battery life on a single charge, with power delivered through a magnetic charging cable.
NoiseFit Diva Araya Price and Availability
The NoiseFit Diva Araya is available at an introductory price of ₹4,999. The watch can be purchased across Noise’s official channels.
Noise competes in the Indian smartwatch market against brands including boAt, Fire-Boltt and Amazfit. The company has positioned the Diva Araya in its premium segment, though the ₹4,999 price point places it in the mid-range category for feature-rich smartwatches in India.
Your Questions, Answered
What is the price of the NoiseFit Diva Araya in India?
The NoiseFit Diva Araya is available at an introductory price of ₹4,999 in India.
What strap options are available for the NoiseFit Diva Araya?
The watch comes in three strap variants: ceramic, metal and mesh. All straps are 18mm in size.
Does the NoiseFit Diva Araya support phone calls?
Yes, the watch supports Bluetooth calling through Bluetooth v5.3, allowing users to make and receive calls when connected to a smartphone.
What health tracking features does the NoiseFit Diva Araya offer?
The watch tracks heart rate, SpO₂ (blood oxygen), sleep, stress, skin temperature and menstrual cycles. It also includes SOS with live location tracking for safety.
