Technology firm Dimension Data said that it has helped India's largest bank – State Bank of India (SBI) – in setting up sixty digital branches across the country. The digital branches which are known as sbiINTOUCH offer banking services such as instant loan approvals, assistance in choosing investment portfolios, access to latest mutual funds among others.
Company said that the project which is in the pilot phase uses Dimension Data solutions in the sbiINTOUCH branches spread across 21 states and 60 sites, some of which are in Ahmedabad, Bangalore, Mumbai, Delhi, Indore, Shimla, Pune and Patna.
In line with the Bank's plans to carve deeper inroads into the digital era, Dimension Data set up Digital Branches and enabled SBI to create a virtual pool of experts and specialists, co-located in strategic centres or dispersed across the organisation. Equipped with the latest technology, it provides SBI's users with an immersive audio and visual experience with the added ability to print, scan and share the document using touchscreen controls. It helps create an instant connection with the customer in real-time, thereby ensuring that SBI doesn't lose a potential customer.
“As India's largest bank with over 16 crore transactions per day, 25,000 branches and over 730 million customers, SBI has unique challenges to stay relevant and provide the right solutions to our diverse clientele. We have constantly innovated using transformative technology to bring our customers closer to the Bank. The solution will help make banking a lot more personalised for SBI's customers with a superior virtual non-transactional banking experience,” said Mrutyunjay Mahapatra, Deputy Managing Director and CIO, SBI.
We have been working with Dimension Data on various successful projects to help bring better services to our customers for the past 17 years. Today's customer is well informed and tech-savvy, and do not believe in the concept of time-consuming processes, with digital branches, we will be able to provide them with that,” added Mahapatra.
“Banks need to constantly strive to innovate and differentiate themselves to maintain customer loyalty. The solution will enable SBI to transform its communication model for better customer loyalty which will further help SBI improve sales, cross-sales and in upselling,” said Kiran Bhagwanani, CEO – South Asia, Japan and New Zealand.
“As for the SBI customer, this will ensure that he/she gets the right advice for all non-transactional processes. Added to that, it will further help the Bank enhance its customer experience which in turn will become its important competitive differentiator. All of this technology rides seamlessly on state of the art nationwide digital infrastructure that we manage for the Bank,” he added.