In an effort to better engage with millennials, PC major HP India has announced its partnership with Royal Challengers Bangalore (RCB) for the upcoming T20 season. The US-based firm will be the principal sponsor of the cricket team led by Virat Kohli. Through the partnership, HP will occupy the commercial space on the front of the RCB playing jersey.
Company said, with this partnership, it aims to connect with millions of consumers across India as the leading technology provider. As part of the collaboration, HP will have visibility across retail outlets, on-ground activations, team jersey and will feature in promotions and activations led by RCB team and management. Also, RCB players will be visible in HP led promotions.
HP said that it is also introducing special promotional offers for PC and Print consumers. HP will also enable opportunities for tech-savvy cricket fans to meet RCB's star performers including Virat Kohli, Brendan McCullum and AB de Villiers. Addtionally, RCB players will also be seen endorsing HP products in a TV commercial.
“HP is proud to be partnering with Royal Challengers Bangalore (RCB) and this association will help us connect with consumers across segments, age groups and geographies in India” said Sumeer Chandra, Managing Director, HP Inc. India. “I wish Virat Kohli and the RCB team a very successful T20 season and expect this association to provide further impetus to technology adoption in the country” he added.
“As brands, both HP and RCB stand for leadership, trust, performance, versatility and resilience and we are excited to partner with Royal Challengers Bangalore. We are continuously looking for avenues to engage with our consumers. We believe our association with RCB will help us strengthen our engagement with the millennials in India and bring the world of cricket and technology on a single platform,” said Neelima Burra, Country Marketing Director, HP Inc. India. Said.
Royal Challengers Bangalore Chairman, Amrit Thomas said, “We are very happy to welcome on board HP India, leaders in technology and a brand that is synonymous with creating fantastic experiences for everyone, something very similar to the DNA of Royal Challengers Bangalore. We look forward to them sharing a great T20 season with the team and all RCB fans.”