According to the company, Atkinson in his new role as Country Head, Atkinson will be responsible for leading the business and teams in the UK and Ireland.
He will be based in London and report to the President of International Business, Gharry Eccles, TCP said, adding that the announcement is in line with its commitment to strengthening business in key international markets.
“This includes developing and executing a growth roadmap for the company as well as enhancing operational excellence.
Combining its interests in tea and ready-to-drink products, TCP will be focusing on strengthening and growing its three key beverage brands — Tetley, Good Earth and tea pigs in international markets,” the company said.
Atkinson comes with over two decades of experience and has joined TCP from Hain Daniels Group, where he served as Managing Director, Grocery.
TCP, which has a consolidated annual turnover of Rs 12,425 crore with operations in India and International markets, is the second largest branded tea company globally.
Its key beverage brands include Tata Tea, Tetley, Eight O'Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Water Plus and Tata Gluco Plus.