Taking the long-awaited revival route, global luxury car brand Mercedes Benz India has registered a double digit growth to post its highest-ever second-quarter sales in India.
According to the German car maker, the latest spike in sales is riding on back-to-back new product launches and sustained demand for existing vehicles. Mercedes Benz retailed a record 7573 units in the January-June period growing by a robust 56% over the year-ago period.
The record sales for Q2 were achieved despite significant headwinds faced in form of continuing global supply-side challenges leading to longer waiting periods and continuous increase in operating costs.
Mercedes-Benz maintained that despite market challenges the company ended Q2 2022 with the highest-ever order bank of 6000+ units. The company said it strives to produce more cars and reduce the current waiting list for its products.
“Our highest ever Q2 is a result of the positive customer sentiments, a young product portfolio across segments and successful roll-out of Retail of the Future. This sales record becomes even more significant against the backdrop of continued supply side challenges, triggered by global developments and also local market challenges. It is highly satisfying to witness the unmatched aspiration and desire for a Mercedes-Benz, resulting in consistent demand for our attractive products across segments and body types,” Martin Schwenk, Managing Director & CEO, Mercedes-Benz India said.
Mercedes Benz said while it expects the semi-conductor shortage to continue in the coming months, it will make efforts to scale up production and deliver the cars to the customers and reduce the waiting period.
“We have a solid order bank of more than 6000+ cars which makes our market outlook very positive”, informed Schwenk, adding, “Q3 will be highly exciting as we line-up some of the most anticipated Mercedes-Benz models from our global portfolio, for our Indian customers, creating a completely new benchmark.”