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HomeNewsIndustryGlobal majors BMW, IBM, Panasonic, and Mercedes join ranks with top tech firms, to skip ‘CES 2022’ event

Global majors BMW, IBM, Panasonic, and Mercedes join ranks with top tech firms, to skip ‘CES 2022’ event

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Top tech companies including OnePlus, AMD, MSI, Google, Intel, Microsoft, Lenovo, T-Mobile, AT&T, Meta, Twitter, and Amazon will not attend the consumer electronics show

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Amid growing fears around the latest Omicron Covid-19 variant surge and rise in the number of cases globally, top global brands including BMW, , Panasonic, and Mercedes have joined the ranks with top tech companies that have decided not to attend the ‘' in-person in .

While Consumer Technology Association (CTA), the governing body on CES, plans to go ahead with the show, several tech companies like OnePlus, AMD, MSI, Google, Intel, Microsoft, Lenovo, T-Mobile, AT&T, Meta, Twitter, Amazon, TikTok, Pinterest, Alphabet-owned , along with several media outlets, will not attend the .

“Out of an abundance of caution, BMW will move all planned media activities at CES to a fully online programme from Germany on January 5,” BMW said in a statement to The Verge. In addition, fellow German automaker Mercedes-Benz is going to skip the in-person event as well.

In a statement, Panasonic North America CEO Megan Myungwon Lee said, “The health and safety of our employees, partners, and customers remain our top priority. With this commitment in mind, we have updated our hybrid CES activation plans maintaining a modified physical footprint, with limited on-site staff, following CTA's health safety protocols as well as our own proactive measures to ensure the health and well-being of attendees.”

According to CTA, over 2,200 companies have confirmed to participate in person at ‘CES 2022' in Las Vegas. T-Mobile CEO Mike Sievert, one of the CES 2022's featured speakers, announced that his company won't be attending the world's largest electronics show next month.

The world's most influential tech event is slated to showcase some first-time innovations around Blockchain-based non-fungible tokens (NFTs), remote health solutions, self-driving cars, gaming, food, and space tech.

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Tech Observer Desk
Tech Observer Desk at TechObserver.in is a team of technology reporters led by a senior editor who brings latest updates and developments from the world of technology.
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