Key Points
- BIScience web traffic data now available on Maiden Century IDEA platform for investors
- Initial coverage spans 776 merchant properties mapped to 399 public company tickers
- Dataset tracks 35 million opt-in users across digital properties globally
BIScience, a digital and behavioural data intelligence firm, has partnered with Maiden Century to make its global web traffic data available on the IDEA platform, giving institutional investors a new source of information for forecasting company performance.
The partnership, announced on Monday (12 October), allows investors using Maiden Century’s platform to access BIScience’s BSC TRFC dataset. This dataset measures website sessions and unique visitors across digital properties owned by publicly traded companies, providing signals that can inform investment decisions.
The initial integration covers 776 merchant properties mapped to 399 public company tickers across 25 stock exchanges, including 116 companies listed outside the United States.
The dataset supports 887 distinct key performance indicators (KPIs), which are specific metrics used to measure business performance such as revenue, bookings or subscriber counts, across 3,307 mappings. Forty-four per cent of these are tied to segment, regional or brand-level business lines.
Web traffic intelligence
BIScience’s web traffic methodology draws on a global panel of 35 million opt-in users. The data is delivered weekly at the aggregate sub-domain level with a four-day lag, meaning investors receive information about website activity within four days of it occurring. Maiden Century maps each digital property to the public companies that own or monetise it and builds forecasting models for associated business metrics.
Jack Killea, head of data strategy and partnerships at Maiden Century, said the shift towards digital transactions has made web traffic data increasingly valuable for investors.
“A decade ago web traffic told you something about a company’s marketing. Today, for a large share of the companies we cover, it is the transaction,” Killea said. “The booking, the sign-up, the checkout, the renewal. As more revenue moves onto digital properties, measuring those properties accurately stops being a supplementary signal and starts being a primary one.”
By the numbers
Key figures from this story- 399
- public company tickers covered across 25 exchanges
- 35 million
- opt-in users in BIScience global panel
- 887
- distinct KPIs supported for forecasting
Alternative data, which refers to non-traditional information sources used by investors beyond company filings and market data, has grown in importance as investors seek early signals of business performance. Web traffic data falls into this category, offering a view into consumer behaviour before companies report their quarterly results.
Backtesting results
Initial backtesting, a method of testing a dataset’s predictive value against historical outcomes, showed the dataset’s potential as a forecasting signal, according to the companies. Across 1,548 comparable ticker-and-KPI pairs, the BSC TRFC dataset ranked first on 178 and within the top two on 385, against a median comparison set of six datasets.
The dataset performed more strongly on non-US listings, ranking first on 19 per cent of contested pairs compared with 10 per cent for US listings. Across the trailing reporting period, it came closer to the reported company figure than sell-side consensus on 60 reporting events spanning 50 companies.
Assaf Toval, co-founder and general manager at BIScience, said the partnership translates digital activity into financial intelligence. “Digital behaviour increasingly reflects business performance directly,” Toval said. “By combining BIScience’s large-scale, real-world behavioural data with Maiden Century’s company mapping and KPI forecasting capabilities, this partnership gives investors a powerful way to translate digital activity into actionable financial intelligence.”
Maiden Century provides technology and analytics infrastructure for institutional investors and alternative data providers. Its platform allows investors to discover, evaluate, compare and incorporate alternative data sources. BIScience serves over 2,400 brands globally and operates offices in New York, Tel Aviv and Sydney.
Your Questions, Answered
What data does the BIScience and Maiden Century partnership provide?
The partnership provides web traffic data measuring sessions and unique visitors across 776 merchant properties mapped to 399 public company tickers across 25 stock exchanges, supporting 887 distinct KPIs for investor forecasting.
How does BIScience collect its web traffic data?
BIScience uses a global panel of 35 million opt-in users to collect behavioural data. The data is normalised to produce comparable estimates across markets, devices and digital properties, delivered weekly with a four-day lag.
What is alternative data in investment analysis?
Alternative data refers to non-traditional information sources used by investors beyond company filings and market data. This includes web traffic, satellite imagery, credit card transactions and social media sentiment to gain early signals of business performance.
How accurate is the BIScience web traffic dataset for forecasting?
According to backtesting by Maiden Century, the dataset ranked first on 178 of 1,548 comparable ticker-and-KPI pairs and came closer to reported company figures than sell-side consensus on 60 reporting events across 50 companies.
