Kushagra Sharma

Kushagra Sharma is a technology marketing executive and the Director Marketing for India and SAARC at Veeam Software. In this role, he leads regional marketing strategy, brand positioning and market engagement across enterprise, government, public sector and hyperscaler segments.

Sharma joined Veeam in December 2022 as Head of Marketing for India and SAARC. He has been involved in the company’s regional positioning around data protection, cyber resilience, cloud adoption, backup and recovery. His work at Veeam includes engagement with enterprise customers, government institutions, public sector organisations and partner ecosystems.

Before joining Veeam, Sharma held senior marketing roles at Citrix, VMware, Micro Focus, Hewlett Packard Enterprise and IBM. His work has covered go-to-market strategy, partner-led marketing, digital campaigns, SaaS transition, customer engagement and enterprise technology positioning.

He is also associated with Veeam’s Bharat CyberSuraksha and Saksham Bharat initiatives, which focus on cyber resilience, awareness and skilling. These programmes seek to build capacity around AI, cloud, cybersecurity and data protection in India.

Sharma’s academic background combines engineering, management and executive education. He holds a Bachelor’s degree in Electrical, Electronics and Communications Engineering from Dayananda Sagar Institutions. He completed a Corporate Postgraduate Diploma in Business Administration with a focus on marketing from Symbiosis Institute of Management Studies.

He also completed the General Management Programme for IT Executives at the Indian Institute of Management Bangalore, with specialisation in strategic marketing and services marketing. In 2021-22, he completed the UCLA Post Graduate Programme in Management for Executives at UCLA Anderson School of Management, covering leadership, strategy, finance, marketing, innovation and entrepreneurship.

He is also the founder of 505 Circle, a platform linked to storytelling, podcasts and thought leadership. He has been associated with The Growth Hacking Book 2 as one of its contributors.

His areas of work include technology marketing, cyber resilience, digital transformation, enterprise software, public sector engagement and the role of AI in business communication and customer outreach.