Febi.ai, an AI-powered Accounting, Tax Compliance, and Financial Management firm in India, announced the appointment of Ashu Goel as its Chief Technical Officer (CTO). Ashu will spearhead the technical development of the software. Before joining Febi.ai’s leadership team, Ashu Goel had 18+ years of experience in leadership across global organisations and industries, including 11 years at JP Morgan in Singapore and 8 years in Genpact, IBM and Global Logic.
His expertise spans multiple industry domains, such as insurance, banking (compliance and retail), and agriculture. Ashu made the life-altering decision to move back to India with his family with a strong determination to support Febi.ai’s mission of enabling startups, SMEs, and enterprises with Artificial Intelligence technology. In line with the honourable Prime Minister Narendra Modi’s vision of reversing the brain drain, Ashu’s moving back to India and dedicating his technical and AI expertise to Febi.ai will further enhance the platform’s technological capabilities.
Febi.ai redefines how chartered accountants, CFOs and decision-makers view accounting solutions as just bookkeeping tools to ‘Beyond Bookkeeping.’ “Traditional accounting has been generally seen as a back-office operation—necessary yet often overlooked. The platform changes this narrative by integrating artificial intelligence and machine learning for accounting and financial management, and also using data strategically, supporting planning for business growth,” Ashu says.
In his previous roles, Ashu has led artificial intelligence-driven fraud detection and data management solutions, helping build data-centric products. He has a strong track record of driving innovation and achieving tangible results. His deep understanding of using innovative technologies to leverage Artificial Intelligence, Data Science, and Generative AI will go a long way toward Febi.ai’s goals of shaping financial management to be smarter, more innovative, and efficient for startups across India.
Ashu said, “I am deeply passionate about AI and technology, and for years, I’ve seen first-hand how technology has reshaped many industries on a global level. I realised that India’s startup and business ecosystem presents an unprecedented opportunity to create a strong impact, and I firmly believe that Febi will contribute towards the nation’s potential in being a global tech leader.”
He continued, “Joining Febi is a golden opportunity in times when AI is changing industries and companies globally. My focus is on building it into a more advanced and innovative product suite for accounting, tax compliance and financial management. I am quite eager to join this exceptional team of accounting and technology experts, and it is both a privilege and a responsibility as we are not just building software—we’re building the future of how businesses manage and leverage their finances.”
The company recently announced its Pre-Series A funding of USD 2 million on October 17, 2024, about two years after its establishment in 2022. Febi.ai was founded by a team of chartered accountants and technology experts, including CA Amit Jindal, CA Saurabh Jain, CA Rahul Bansal, along with Ashu Goel aligned with the advisory board since the initial times. CA Amit Jindal and CA Saurabh Jain, both ex-Ernst & Young, have successfully built and led Felix Advisory, a leading financial consulting firm that employs more than 350 members.
Using AI capabilities, Febi.ai eliminates manual data entry and manual errors while performing accounting and verification of invoices, automates documentation management, simplifies tax compliance, and provides business founders and CFOs with real-time financial reports and predictive insights to make informed decisions with greater confidence.
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