Personal care appliance and beauty care brand, VEGA has announced the elevation of Eiti Singhal as Chief Marketing Officer (CMO). Singhal with about 15 years of experience as a top marketing professional in branding, product marketing across smartphones, e-commerce, consumer durables and the retail industry joined VEGA Industries Private Limited in July 2021.
“Eiti Singhal comes with rich industry experience, and her expertise will be an asset for our company. We are delighted to welcome her at an opportune time. I am sure she will play a significant role in transforming the brand in our expansion journey,” Sandeep Jain, Director, VEGA Industries Private Limited said.
Eiti, a top professional with diversified experience in building brands, Go to Market and marketing strategies across categories in her new role will be accountable for upholding the brand's status in the market and devise strategies to empower the subsequent wave of growth.
According to the company, an alumnus of Mudra Institute of Communications (MICA) Ahmedabad, Eiti has worked with varied industries and her last assignment was with Samsung India.
