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Tech ObserverNewsStartupsAgri-tech platform nurture.farm partners Google for high-tech solutions

Agri-tech platform nurture.farm partners Google for high-tech solutions

The areas for research collaboration will enable nurture.farm accelerate the adoption of sustainable agricultural practices across the country.

The areas for research collaboration will enable nurture.farm accelerate the adoption of sustainable agricultural practices across the country.

In a top-level technology tie-up, agri-tech platform has announced its research collaboration with that will work to identify scalable and cost-effective solutions for soil quality measurement across farmland in India.

The collaboration looks to enable farmers to informed decisions, which improve their yield and profitability across seasons, nurture.farm said in a statement.

The two companies have outlined multiple areas for research collaboration that will enable and accelerate the adoption of sustainable agricultural practices across the country, it added.

“Our objective is to bring advanced and innovative technology-led solutions to ease the decision-making process and improve outcomes for farmers, with a focus on smallholder farmers of India. With this collaboration with Google, we are working together to develop a scalable, real-time, and cost-effective method to measure soil quality,” nurture.farm Chief Technology Officer Pranav Tiwari said.

Once developed, nurture.farm will be able to provide actionable insights and advice to farmers and help them optimise their choices of crops, seeds, and nutrients, he said.

“We look forward to our collaboration with nurture. farm, utilising Google’s suite of AI and imaging technologies, Cloud, and advanced geo-spatial analysis and machine learning expertise to help unearth long-term solutions for sustainable agriculture,” Google Research Director Manish Gupta said.

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