Top Indian two-wheeler brand, Hero MotoCorp which manufactures motorcycles and scooters has announced to onboard Ranjivjit Singh as new company Chief Growth Officer. The new position created by the company looks to integrate Marketing, Sales and After-Sales functions with an intention of making the best of emerging opportunities in the future.

According to the company, Singh has been elevated to the role of Chief Growth Officer from the position of Chief Marketing Officer, with immediate effect.

Singh brings along more than three decades of experience and expertise in all aspects of business operations and brand management. “Singh joined Hero MotoCorp in July 2021 and has contributed immensely towards enhancing the brand salience and customer affinity of Brand Hero,” the statement said.

Meanwhile, the leadership team at Sales & After Sales (SAS) — Ashutosh Varma (Head – National Sales), Manish Srivastava (Head – Service) and Akhilesh Vijay (Head – Parts Business) — will continue in their current roles and report to Singh, as per the statement.

Naveen Chauhan, who has been heading the SAS function since April 1, 2020, has decided to pursue opportunities outside the company. Chauhan joined Hero MotoCorp in 2015 and worked in various assignments across sales, service and parts, before taking on the leadership role as Head of SAS. He will stay on in the organisation till February 28 to ensure a smooth transition, the company said in a statement.

“We are now entering a new era of opportunities and growth, with the world rapidly coming out of the Coronavirus pandemic. As we gear up to further consolidate our leadership by leveraging these emerging opportunities, we must stay nimble and dynamic which requires synergies between the key customer-facing functions of Marketing and Sales & After-Sales,” Mike Clarke, Chief Operating Officer and Chief Human Resources Officer, Hero MotoCorp, said.