Stepping into a new tech zone, Chinese technology major Baidu formally moved into the metaverse industry with the launch of a virtual reality app. With this, the Beijing-based company joins brands such as Nike and Ferrari in rushing to experiment with virtual goods against a backdrop of predictions that the metaverse could one day overtake and replace the web of today.
The firm, nicknamed the Chinese Google, earlier held a conference inside the virtual world of its new app XiRang, which means ‘Land of Hope’. The new app can be accessed from a smartphone, computer or through virtual reality goggles.
The conference took place in front of Baidu co-founder and chief executive Robin Li and an audience of 3D avatars. The platform, however, is still in its infancy and Ma Jie, a vice president at Baidu, said that it could take up to six years for a full launch.
XiRang allows users to create a digital character and interact with other users in a 3D world, for example, a fictional city. Baidu says it will allow up to 100,000 users to participate in the same digital space.
Users, who can only access the app in China, can take part in activities such as visiting virtual exhibitions or practising diving in a digital swimming pool. The new virtual concept is seen as a growing rage among digital giants such as Facebook, whose parent company was rebranded as ‘Meta’ in October to signal a strategic shift to the metaverse.
Like Baidu, other Chinese digital giants have made inroads into the metaverse. ByteDance, the owner of TikTok, has invested in several companies in the sector, including the maker of virtual reality headsets Pico.