Fintech firm Nivesh said that it has appointed Pradeep Bhasin as co-founder and chief business officer. In this role, Bhasin will be responsible for scaling the business, deepening reach, ideating, and driving multiple products for the platform.
In a career spanning over 19 years, Bhasin has worked with asset management companies like HDFC & Sundaram for 11 years and managed their B2B distribution channels. Prior to joining Nivesh, Bhasin was Senior Director and Business Head at FinTech platform Mobikwik and led the wealth management and insurance businesses.
“Pradeep brings with him the experience of working in diverse spaces within the financial services industry. His unique skill set resonates well with Nivesh’s assisted model and will help us in accelerating the organization’s growth. Also, he has directly managed or worked with teams across functions – business, technology, product marketing, and operations. Such multi-functional skills are expected to be of huge value at our current stage of evolution,” said Anurag Garg, Founder & CEO of Nivesh.
“My goal is to take Nivesh to the forefront in empowering millions of Indians in making informed financial decisions. The short-term plan is to onboard 5000 financial distributors and offers other financial products like insurance, digital gold and lending on the Nivesh platform,” Bhasin said.
“My long-term plan for the company is to onboard 50,000 financial distributors as partners, equip & train them with tools for suggesting the right plans to the customers. We are aiming to seamlessly serve 5 million customers with cutting-edge technology and the full array of financial products,” he said.
Nivesh was founded by Anurag Garg and has Sridhar Srinivasan as co-founder and CTO. The platform had recently raised $1.6 million led by IAN Fund.