In a top management move, the former chief marketing officer at Inox Leisure, Saurabh Varma has joined Jio Studios as a chief marketing officer. “Saurabh will be handling Content Marketing Strategy for Films, OTT and Regional content,” Film critic and business analyst Taran Adarsh tweeted.

At Inox Leisure, Varma was a part of more than 700 films and launched more than 500 cinema screens. At Inox, he contributed as a content creator, new age marketing professional, digital marketing and innovation, strategy planning and execution and was responsible for many more segments. Varma worked at Inox from 2005 to 2007 as vice president, film distribution and programming and later joined Inox again in 2018 to work as the CMO.

Earlier Varma has also worked as CMO at Reliance Entertainment, between 2007 to 2009. At Reliance, Varma was responsible for filmed marketing, film distribution, content acquisition and more related segments.

He has also worked at PVR Cinemas as vice president, marketing and corporate communications and was a film director and film marketing consultant at Saurabh Varma Pictures where he has provided marketing expertise to top studios of India. Varma has written and directed films like Mickey Virus, Meet The Patels and 7 Hours To Go.