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July 31, 2021 8:57 am
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Retailers in Bangladesh see decline in mobile phone sales as e-commerce firms roll out attractive discounts

According to retailers in various markets across Dhaka, including Bashundhara, Jamuna Future Park, Motaleb Plaza, and Eastern Plaza, smartphone sales at retailers are declining as a result of attractive offers given by e-commerce companies.

Dhaka — E-commerce companies in Bangladesh are selling smartphones on a discounted prices on different online platforms, including Evaly and Alesha Mart, affecting the sale of smartphones at retail outlets.

According to retailers in various markets across Dhaka, including Bashundhara, Jamuna Future Park, Motaleb Plaza, and Eastern Plaza, smartphone sales at retailers are declining as a result of attractive offers given by e-commerce companies.

Mehedi Hasan has worked at Samsung’s Bashundhara showroom for two years. When asked about the current state of phone sales, he stated, “The sale of phones through online offers is affecting the retailer’s bottom line.”

Some people are ordering multiple phones online. Using one for themselves and selling the rest to businesses or friends for a profit, he added.

Shakib Almas, a student at Titumir College, is employed by Realme. He said that in the past, customers could purchase phones at a lower price from the market. Now you can purchase phones at discounted prices online.

However, the showroom’s facilities, such as warranty and guarantee, are available to customers. It is not accessible via the internet. Additionally, unofficial phones are sold online. Additionally, there are numerous differences in the quality of these phones. Numerous customers are also duped by online phone collection.

Numerous customers also conduct business with various online businesses such as Evaly or Alesha Mart. They are amassing a large number of phones simultaneously.

They are also doing well from there. Not only consumers but also a large number of businesses collect phones online. Additionally, retailers stated that the number of phones sold would have increased had the phones not been sold at various online offers.

Meanwhile, while one class is content with amassing various campaigns online, another class is humiliated. Their complaint is that the phone is not delivered on time and that various gifts such as glass protectors, back covers, and T-shirts are not available online despite the fact that the phone was purchased in a showroom. Again, many customers are not receiving phone delivery despite the fact that they have waited day after day.

If you visit the Facebook page of an online organisation to learn about customer reviews, you can see the various sufferings of the customers. It can be seen on Evaly’s Facebook page, where a customer named Naeem Hasan left a comment. “It has been an extended period of time since there has been any news regarding the refund. I require a refund immediately. And all I require is funds. I’m not interested in accepting any additional funds. I look forward to Evaly’s sincere support.

Another Evaly customer, Rabiul Islam Johnny, wrote on the company’s Facebook page – “showing delivery without product, no news of refund, mentioning 45 working days, six months, and cutting off the call centre by not receiving the call, it’s a form of fraud.”

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