Global automobile giant and German premium car maker, Mercedes-Benz in a slew of top management rejig have named Pradeep Srinivas as the new head of marketing and customer services. Srinivas will replace top Company executive Amit Thete.
According to the company statement, Srinivas will assume the new charge on May 17. Srinivas was earlier posted in the company’s e-commerce, data management, and system functions department. In his new role, Srinivas will be responsible for managing Mercedes-Benz India’s Vehicle Preparation Centre (VPC), outbound logistics, and dealer stock management.
Meanwhile, Thete will be shifted as head sales operations, the company said, adding that the new role of sales operations will be a significant catalyst for Mercedes-Benz’s future growth and customer-centricity.
According to Santosh Iyer, vice president, sales and marketing, Mercedes-Benz India said Thete has played an important role in showcasing the brand’s transition into modern luxury. He now moves into another crucial function of sales operations that is integral to the overall sales division.
“We are equally excited to welcome Pradeep into the pure marketing function after successfully setting up the e-commerce business and data management for the brand. With his strong domain expertise in data analytics and customer journey mapping, we are confident Pradeep will play a crucial role in managing the upcoming transition foreseen in the marketing function,” Iyer said.