Delhi-based Pickrr Technologies announced that it has raised $4 million in funding in a round led by Guild Capital and Omidyar Network India. The AI-enabled and cloud-based platform automates shipping for businesses and provides seamless multi-channel order management solutions. This is Pickrr’s first institutional raise, said a statement.
The startup will use the investment to continue its market expansion and product development. The core of Pickrr’s technology remains its smart machine learning (ML)-based algorithm called CALCULA which provides courier recommendations aimed at improving delivery performance.
Rhitiman Majumdar, Co-Founder, Pickrr, said, “We are delighted to be partnering with Guild Capital and Omidyar Network India. Our aim is to create a brand that online sellers use for ‘anything and everything related to logistics.’ This includes warehousing and fulfillment, cross-border logistics, B2B logistics and more.”
He also said, “We are also planning to provide our tech solutions to aggregators and franchisees so that we can manage their shipments through a single end-to-end platform. The company’s goal is to help become growth drivers to their sellers and not just logistics service providers. Pickrr also plans to enhance services that decrease the cost and the inconvenience of logistics while also helping them to increase revenues.”
Adding to it, Badri Pillapakkam, Partner, Omidyar Network India, said, “Pickrr’s focus on helping small businesses get access to best-in-class logistics services resonates with our objective of helping every Indian realise the power of the internet. With Pickrr’s help, MSMEs are able to digitise their shipping workflow, lower their courier rates and most importantly improve the efficiency of delivery, which results in greater revenue. Further, its smart pricing structure allows for healthy margins in an otherwise low-margin business.”
Apoorv Gautam, India Head and COO, Guild Capital, said, “Logistics in India is a highly unorganised market ripe for technology-led disruption. Pickrr’s SaaS platform is a full-stack logistics solution which provides smart order fulfillment and machine learning-based courier recommendations. We believe that Pickrr will pave the way for solving logistics-related challenges for a large number of e-commerce sellers at scale. We look forward to partnering with the Omidyar network team to support Pickrr in its growth journey and help realise its vision.”
With online shopping and e-commerce showing double-digit growth, Pickrr aims to continue customer acquisition as a key driver of growth in the coming year, the statement asserted.
Pickrr serves 26,000 pincodes and handles 1.5 million shipments in a month. During this festive season, Pickrr’s volumes have grown over 400% year-on-year, which follows on from aggressive growth over the last 12 months, the statement notified.