launches new range of bottom mounted, top mounted and direct cool refrigerators

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Home appliance firm is kick-starting the festive season with the launch of new range of Bottom Mounted, Top Mounted and Direct Cool . The launch of these new models with glass-finish is aimed at strengthening its position in the Indian market and offer consumers a diverse product portfolio, said the company.

“India is an important market for us and we believe in developing superior quality products to meet the needs of the Indian consumers. The new models have been introduced to showcase our commitment and legacy that is built upon customer-inspired innovation. The refreshed aesthetics and features of our new refrigerator range brings together the best-in-class design and functionality to appeal to the modern contemporary consumers,” said Eric Braganza, President, Haier Appliances, India.

The Bottom & Top Mounted Refrigerators are available in the Spiral Glass finish, while the Direct Cool Refrigerators are available in both Spiral & Wave Glass styles. “These patterns have been designed keeping in mind the modern kitchen décor of Indian households. The Spiral Glass pattern reflects a sense of calm and adds elegance to your home. Elevating the sense of style, the Wave Glass Pattern is designed to blend in with your home décor like work of art and add to the stylish essence of your kitchen,” said Haier.

The Bottom Mounted Refrigerators (BMR) line-up HRB-2764PSG-E, HRB-2964PSG-E, HRB-3404PSG-E and HRB-3654PSG-E from Haier are designed keeping in mind the daily usage habits. With the freezer section mounted at the bottom and refrigerator section at the top, Haier BMRs help in a 90% reduction in bending compared to conventional refrigerators. Moreover, with the 8 in 1 convertible feature, users have the freedom to convert the freezer portion into a fridge or back to a freezer within a time span of just 50 minutes, said the company.

The new BMRs provide a wide capacity ranging from 256 liters to 345 liters. The refrigerators come with additional features such as twin inverter technology which automatically adjusts the cooling efficiency of the refrigerator, turbo icing technology that makes ice 200% faster in just 49 minutes. The new range of BMRs comes in the spiral glass patterns, with a warranty of 10 years on the compressor as well as the fan motor on premium models, said Haier.

The 5 in 1 Convertible range of Top Mounted Refrigerators, HRF-2784PSG-E and HRF-2984PSG-E, are the perfect solution to address all space issues. The Convertible Top Mounted Refrigerators also come with turbo icing feature that helps make ice 200% faster in just 49 minutes.

 The new range of Direct Cool Refrigerators HRD-1955CSG-E, HRD-1955CWG-E, HRD-1955PSG-E, HRD-1955PWG, HRD-2204CSG-E, HRD-2204CWG-E, HRD-2204PSG-E and HRD-2204PWG-E are armed with superior features and comes with a sturdy structure and an elegant design. The refrigerators have high-quality heavy-duty compressors for faster cooling and limited annual power consumption of only 128 units for 5 stars and 168 for 4 star respectively. With the thickest PUF insulation of 6.5 cm, the refrigerators are capable of providing effective and efficient cooling throughout. The Direct cool refrigerators feature 1-hour Icing Technology that helps in making ice in about 60 minutes. The new 5/4 Star DC refrigerators are available in stunning Spiral and beautiful Wave Glass designs to compliment the interiors of a modern household.

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