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Tech ObserverNewsIndustryTinder appoints former Nike brand director Jenny Campbell as Chief Marketing Officer

Tinder appoints former Nike brand director Jenny Campbell as Chief Marketing Officer

Prior to 72andSunny, Jenny was a Global Brand Director at Nike for various areas including Nike+ Member Services, NikeFuelband and Nike+ Running.

Prior to 72andSunny, Jenny was a Global Brand Director at Nike for various areas including Nike+ Member Services, NikeFuelband and Nike+ Running.

Dating app has appointed as Chief Marketing Officer.  Jenny comes with more than 20 years of marketing experience, both in house at Nike and in leadership roles at 72andSunny and Wieden+Kennedy, said Tinder in a statement.

Jenny joins Tinder from 72andSunny, where she served as Managing Director, of the Los Angeles office and worked with leading international brands, including Adidas, Uber, Activision, Starbucks, eBay, UGG and Stubhub among others.

Prior to 72andSunny, Jenny was a Global Brand Director at Nike for various areas including Nike+ Member Services, NikeFuelband and Nike+ Running. She began her career at Wieden+Kennedy, working with Nike, Electronic Arts, Target and Microsoft.  Jenny serves on the board of Makers, a feminist media brand telling the stories of trailblazing female leaders and creators.

“Growing our leadership team has been a key priority since I joined as CEO,” said Elie Seidman. “Jenny Campbell is an exceptional talent and we’re excited to have her join the team.  We have built an iconic brand that is a central part of social culture. We’re taking our global marketing to the next level and Jenny’s wealth of experience and talent is a critical and exciting addition.”

“Tinder is one of the most innovative brands in the world.  Since it was founded, Tinder has changed the way people meet and has become ingrained in our lives and culture.  I’m excited to be part of the company’s future and build the global brand even further,” stated Jenny Campbell.

Jenny Campbell is the latest in a series of executive hires at Tinder that began in January of this year, and has included senior leadership additions to Human Resources, Finance, Analytics and Engineering.

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