Saturday, November 27, 2021

Tag: Brian O’Kelley

Adobe, Digital Advertising, Adobe Advertising Cloud, AppNexus, Brian O’Kelley

Adobe to make digital advertising more honest, marketers can see ad expenses at a site level

Advertisers buying inventory through AppNexus via Adobe Advertising Cloud will enjoy full visibility into fees at a site level, including a regular accounting of the portion of their budget that reaches specific end publishers.
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