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Global search giant Google which has been trying to establish itself as Gadget magnet on Wednesday launched Google Pixelbook, the first laptop from Google

The announcement shows that the internet giant is playing by Apple's play-book of operating physical stores and providing in-person services to boost sales

With its massive investment in artificial intelligence and products like Google Assistance, search giant Google is gearing up to make its presence felt at this year CES like never before.

Google did emphasise on camera quality of Pixel phones, and competitive price of Google Home Mini at $49 but one thing that really set the entire conversation apart is its focus on software - boasting of Google Assistance, continuous reference to Artificial Intelligence, Machine Learning and showcasing its search capability and integrating it with its newly launched products.

Google Home, Google Home Mini, Google Home Max have been competitively priced to compete with existing heavy weights like Apple and Amazon

Google hardware event LIVE: Months after Apple launched iPhone 8, iPhone 8 Plus and iPhone X, now it is turn of search giant Google to thrill the world. Few hours from now tech giant event in San Francisco – Google Hardware launch event, SFO – will go live.