iPhone 7 and iPhone 7 Plus RED special edition
Apple announced iPhone 7 and iPhone 7 Plus RED special edition in a red aluminum finish, in recognition of more than 10 years of partnership between Apple and (RED). The special edition RED iPhone will be available to order online worldwide and in stores beginning Friday, March 24, said Apple.
Price starts at ₹82,000
Apple iPhone 7 Plus Red special edition comes at a starting price of ₹82,000. Apple has yet not revealed the price of iPhone 7. The special edition iPhones will be available at all Apple authorised resellers across the country and joins iPhone 7 finishes in Jet Black, Black, Silver, Gold and Rose Gold.
April launch in India
Both special edition models are available worldwide beginning Friday, March 24 and start shipping to customers by the end of March in the US and more than 40 countries and regions including India
Why RED
The new iPhones are part of the company's Red initiative, which funds programmes that combat HIV and AIDS in sub-Saharan Africa. Apple is world's largest corporate donor to the global fund that fights AIDS.
Two storage variants
The all-new iPhones will be available in 128GB and 256GB storage options. Other than storage both the editions come with exactly the same set of features as their normal variants.
From black, its red now
This is for the first time that Apple has launched Red colour variant of its flagship phones. The company has been launching the Red colour models of its other products including the original iPod Nano and Beats products. Several iPad, iPhone and Apple Watch accessories too come in Red colour.
Apple CEO Tim Cook said, “Since we began working with (RED) 10 years ago, our customers have made a significant impact in fighting the spread of AIDS through the purchase of our products, from the original iPod nano Red special edition all the way to today's lineup of Beats products and accessories for iPhone, iPad and Apple Watch.”
