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SAS Forum India to focus on ‘Analytics in Action’

SAS Forum India is scheduled for March 13 at Renaissance Convention Centre, in Mumbai. (Photo: Agency)

firm said that it will held its annual event in India called ‘' on March 13 at Renaissance Convention Centre, in Mumbai. According to company executives, SAS Forum India, this year will focus on latest trends in AI, machine learning, IoT, omni-channel marketing, cybersecurity, risk management & fraud detection.

“Data is now on the forefront in enabling organizations to tackle some of the most crucial issues of the world. Machines are relentlessly getting better at ingesting volumes of data and learning from it. AI algorithms have already entered our daily lives and even traditional businesses are building chatbots, recommendation engines to leverage this phenomenon,” said Kunal Aman, Head-Marketing, SAS India,

“This year's SAS Forum will inspire attendees with thought provoking ideas on how machines can be used to augment human efforts to accelerate development and increase competitiveness in this emerging analytical economy,” he said.

The event has been given the theme of ‘'. “Today more than ever before, data is interwoven in our lives. We know the positive, progressive things that data enables. We've also seen the dark side, marked by cybercrime, fraud, privacy breaches and more,” said company in a statement.

“Data can have an extraordinary impact on the world – from tackling humanitarian issues to complex business challenges. The analytics economy brings limitless opportunities to connect with customers, innovate collaboratively and develop new experiences,” said SAS.

The company informed that during SAS Forum India, key speakers such as Dipak Gupta of Kotak Mahindra Bank, Rishi Gupta of Fino Payments Bank, CIO of Hero MotoCorp Vijay Sethi and Harish Lade of Asian Paints, among others are likely to participate.

“AI is slowly but steadily transforming the way we function today not only as businesses but also in our personal lives. To keep pace with the change, requires executives to make nimble, informed decisions about where and how to employ AI in their business. At the SAS Forum India this year, we are excited that we have been able to secure an outstanding line-up of industry experts who have walked the talk” said Noshin Kagalwalla, Vice President & Managing Director, SAS Institute India.

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