Dhaka — The postal department's fast-growing mobile financial service ‘Nagad' has won the Creative Communication Award 2021. In a press release, the company said that ‘Nagad has won the award for its impact on the market through an integrated campaign (IMC or 360 campaign) titled‘Everything will be in Nagad '.
Bangladesh Brand Forum (BBF) has announced the award for the best Creative Communication Nagad this year. ‘Nagad' won the bronze award in another category under the same campaign.
The Brand Forum has given awards in 26 categories out of the campaigns launched from May 2019 to May this year. The award was announced at a recent virtual event hosted by the BBF. The event was organized by the BBF in collaboration with the Cannes Lions International Festival of Creativity.
According to the press release, this is the best award in the country in the field of creative marketing communication. This year's event was the tenth edition of the award ceremony.
The competition focuses on advertising, communication, brand marketing, product or service innovation, and efficiency. The effectiveness of this integrated campaign must reflect key indicators. In addition, more than three media platforms must have 360-degree angle coverage of the campaign.
Tanvir A Mishuk, Managing Director and Co-Founder of Nagad, said of the Brand Forum's award-winning event, At the same time, we have tried to raise financial awareness among the people.
“Our main aim is financial inclusion; Where ‘Nagad has given the people of the country a platform through which people are enjoying freedom in financial transactions.”
