Saturday, September 18, 2021
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April Tayson

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April Tayson is Regional VP, INSEA at Adjust
Social Media, Digital Marketing, Mobile Advertising

iOS 14.5 impact on mobile advertising: Digital marketing world is making peace with it

While the iOS 14.5 update has had a significant impact on the way developers and marketers’ approach mobile advertising, the results in terms of consent rate opt-ins, SKAdNetwork accuracy and adoption and ad revenue are encouraging.
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