South Korean smartphone maker Samsung has launched the Galaxy On Max photography-centric mid-level phone in India (Photo/Samsung)
South Korean smartphone maker Samsung has launched the Galaxy On Max photography-centric mid-level phone in India (Photo/Samsung)

South Korean smartphone maker Samsung has launched the Galaxy On Max photography-centric mid-level phone in India. Priced at Rs 16,900, the Samsung Galaxy On Max will be exclusively available online on retail website Flipkart in black and gold colours starting from July 10. It won’t be sold offline, at least initially, said Samsung.

Samsung Galaxy On Max comes with a 5.7-inch 1080p screen and is powered by an octa-core MediaTek processor clubbed with 4 gigs of RAM and 32GB of internal storage which is expandable by up to 256GB via micro-SD card slot. Samsung Galaxy On Max comes with all-metal unibody design and Samsung Pay Mini and Social camera. Samsung Pay Mini is a lighter version of the company’s Pay mobile payments service platform which was launched earlier.

On camera front, Samsung Galaxy On Max comes with 13-megapixel cameras on the front as well as on the back. While one of the lenses has an aperture of f/1.7 the other has an aperture of f/1.9. Both the cameras come with flash.

The dual-SIM phone runs Android Nougat-based TouchWiz UI software and supports 4G LTE connectivity. It is further backed by a 3,300mAh battery. According to Samsungh, this phone will only be sold online and devices may compete with the Moto G5 Plus and Xiaomi Redmi Note 4.

Samsung only recently launched the Galaxy J7 Pro and Galaxy J7 Max phones in India at a price of Rs 17,900 and Rs 20,900 respectively. Both the phones also come equipped with the Galaxy On Max’s supposed USP features, aka, Samsung Pay Mini and Social camera.

“Today consumers use their smartphones to capture memories. Galaxy On Max is the perfect device for this, enabling users to click brilliant photographs under all light conditions. It also offers the option of sharing pictures on-the-go with a single click. Galaxy On Max will redefine the way people click and share pictures,” Sandeep Singh Arora, vice president, Online Business, Samsung India said in a statement.

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