HP India, ElitePOS, ElitePOS Point-of-Sale, HP for retails, PoS device, PoS device security, HP devices, Tech News, HP Gadgets
With the aim to target brick and mortar retailers, HP India has launched an all-in-one point-of-sale (POS) device, the HP ElitePOS. (Photo/HP)

With the aim to target brick and mortar retailers, HP India has launched an all-in-one point-of-sale (POS) system, the ElitePOS. The ElitePOS will help brick and mortar retailers deliver the best possible customer experience by providing data driven insights on customer buying behavior. This is especially critical in an era when consumer’s shopping preferences are increasingly being influenced by e-commerce players, said company.

The ElitePOS features a modular design, different from large, boxy POS terminals commonly used in retail environments. Its design is also functional, supporting use cases beyond checkout to make shopping faster and easier for both customers and the sales associates assisting them. HP said, ElitePOS is built to be retail-durable, designed to pass MIL-STD tests, deter minor spills by channeling liquid out the device, and provide efficient cooling with side venting for improved reliability. Additionally, line-busting will be a breeze with Windows 10, fast DDR4 memory, and 7th generation Intel Core processors with vPro technology.

HP said, with point-of-sale devices increasingly targeted by hackers, security continues to be top of mind for the retail industry. This is why it is expanding its industry-leading security solutions to the ElitePOS, with both hardware and integrated software security features, like BIOS-level device security to provide protection in the event of a malware attack with HP Sure Start Gen3, the industry’s first self-healing BIOS, and HP BIOSphere Gen3, the industry-leading firmware ecosystems.

User authentication technology, including an optional fingerprint reader for secure login; Credential Guard for secure user authentication and password protection, and Device Guard, which lets IT managers create rules to run only signed, trusted, and approved applications on the POS system to help protect against walk-up and low-level attacks through USB ports. Physical security of the device itself with an optional bolt-to-counter configuration, VESA mounting K-Lock features and external fingerprint reader for secure login through Windows Hello.

The ElitePOS will be available in India at a price starting Rs 59,999 from October 15, 2017 onwards.

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