Thursday, March 28, 2024
-Advertisement-
Reimagining Public Sector Analytics
Reimagining Public Sector Analytics
HomeNewsEnterprise ITWipro to invest $9.9 million in marketing services firm Harte Hanks

Wipro to invest $9.9 million in marketing services firm Harte Hanks

Follow Tech Observer on Google News

Wipro and Harte Hanks will work together to offer marketing technology solutions that address the needs of Chief Marketing Officers

Google News

and announced that Wipro LLC will invest $9.9 million in Harte Hanks and both companies will expand their existing partnership to offer end-to-end marketing technology services to customers. Harte Hanks is a U.S.-based global company specializing in omni-channel marketing solutions including consulting, strategic assessment, data, analytics, digital, social, mobile, print, direct mail and contact center.

As part of their existing partnership, Wipro and Harte Hanks are jointly marketing Opera Solutions' Signal Hub platform, an advanced big data analytics and machine learning platform that enables clients to deliver a contextually relevant and personalized customer experience. Wipro's expertise in industry verticals, cognitive & analytical capabilities and process automation combined with Harte Hanks' established agency expertise, strong MarTech capabilities, Customer Insights and Customer Experience offerings, will offer enhanced value to clients.

In the digital world, marketers need to have deep understanding of their customers to offer an engaging personalized experience. This requires extensive investments in customer data, marketing tools and a technology stack. By providing a comprehensive solution, Wipro and Harte Hanks empower marketing professionals target and engage their customers in a holistic way, said Wipro.

“Wipro's investment in Harte Hanks reflects our continued commitment to offer leading-edge marketing technology and digital services that cater to the needs of Chief Marketing Officers and marketing professionals, across industry segments. This investment strengthens our existing partnership with Harte Hanks and enables us to address a key industry challenge by offering ‘Marketing as a Service',” said Srini Pallia, President, Consumer Business Unit, Wipro.

“Brands are now defined by the blend of all the experiences they deliver to their customers. Understanding the journey is the starting point, and it is marketing technology that facilitates the proper interactions at scale,” commented Karen Puckett, Harte Hanks CEO. “Enterprises and brands are working hard to better understand their customer's buying journey and are deploying technology to help them interact with customers in relevant, meaningful ways. However, CMOs are increasingly concerned about marketing's capability to acquire and manage technology effectively. This partnership squarely addresses those opportunities.”

Get the day's headlines from Tech Observer straight in your inbox

By subscribing you agree to our Privacy Policy, T&C and consent to receive newsletters and other important communications.
Sanjay Singh
Sanjay Singh
Sanjay Singh covers startups, consumer electronics and telecom for TechObserver.in
- Advertisement -
Reimagining Public Sector Analytics
Reimagining Public Sector Analytics
- Advertisement -Veeam
- Advertisement -Reimagining Public Sector Analytics
- Advertisement -ESDS SAP Hana

Subscribe to our Newsletter

83000+ Industry Leaders read it everyday

By subscribing you agree to our Privacy Policy, T&C and consent to receive newsletters and other important communications.
- Advertisement -

How AI power struggle opens up new frontier in global geopolitics

The far-reaching influence AI has on information processing, national security, military operations, the economy, and strategic decision-making is set to reshape the geopolitical landscape and redefine the power dynamics between nations.

RELATED ARTICLES