Well-known marketing leader Rajiv Bakshi has joined Intex Technologies as Chief Marketing Officer (CMO). In this role, he will lead the generation of consumer insights at Intex for product development and planning, augment sales and distribution network across the general trade, e-commerce portals, large format stores, and company branded 100 plus retail network. Additionally, he will also work on the digital strategy to boost international operations, said a statement from Intex.
An alumnus of the Harvard Business School, Rajiv Bakshi has a distinguished reputation for spearheading strategic brand development, business transformation, consumer acquisition and digital strategy to drive long-term growth and profitability. As the CMO, he will envision Intex's go-to-market strategy for the entire range of mobile & consumer durables, spread across 25+ product verticals including feature & smartphones, LED TVs, ACs, washing machines, speakers, headphones, and accessories.
Prior to Intex, Rajiv Bakshi had a 13-year stint at Discovery Networks India & South Asia region, as the VP & Head of Marketing & Products. He expanded the company's portfolio from a single TV channel to 11 channels, garnered 10-year long undisputed leadership for Discovery Channel; pioneered India's first lifestyle channel TLC; created a differentiated kids' network for the 300 million children under 14 years of age – Discovery Kids and conceived the country's first High Definition channel targeting affluent Indian consumer. He strategized Discovery's localisation initiatives: launched regional products for the South & East India, hundreds of hours of content from Bollywood to Animation and Movies and Digital transformation for customer acquisitions, engagement and product development.
Keshav Bansal, Director, Intex Technologies said, “We are delighted to have Mr. Bakshi amidst us and are certain that his diverse experience will go a long way in contributing to the growth of the company in India and international markets. His immense expertise in strategic marketing and brand management will augment Intex's growth and profitability.”
“Serving millions of customers, Intex is recognized amongst the distinguished group of national brands that have demonstrated continuous growth over the last two decades. Its unstinted commitment to provide access to technology and best-in-class experience to consumers has propelled its nationwide recognition. I am honoured with the opportunity to contribute to Intex's growth and success,” said Rajiv Bakshi.
